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Build a battlecard against a competitor

Where you win and lose, their prices, and answers to the objections your reps hear most.

  • You start it: When you start it
Use in CuiarRun from your AI agent

What it does

The task

Research competitor against my product. Read its website, pricing page, docs and changelog, its reviews on G2 and the posts about it on Reddit from the last 12 months. List where it is stronger, where we are stronger, its prices and its limits. Find the 6 most common reasons that buyers give for picking it, and write a short answer for each. Write the battlecard in a new Google Doc of one page, with a source link for each fact. Do not make claims that you cannot support.

  • It works in G2, Reddit and Google Docs, in the workspace you pick, and signs in with passwords from your Cuiar vault.
  • It runs once, when you start it.

What you give it

BlankWhat to giveExample
competitorThe competitor's name and websiteFieldnote, fieldnote.io
my productYour product's name and websiteSurvey Kite, surveykite.com

What you get back

An example run with the example values above. Your run uses your own data.

Battlecard: Survey Kite against Fieldnote (one page, 21 sources)

Fieldnote is stronger: offline mobile forms, 40 languages, SOC 2 Type II

We are stronger: logic branching, price for 10 or more users, sync to Sheets every minute

Fieldnote prices: $35 per user each month; SSO only on Enterprise

Top reasons buyers pick Fieldnote:

1. Offline forms. Answer: our offline mode is in beta now; show it.

2. 'Cheaper for 3 users.' Answer: at 10 users we cost 38% less.

3. 'More languages.' Answer: we cover the 12 languages of 95% of our buyers.

G2 complaints about Fieldnote: slow exports (14 reviews), support by e-mail only (9)

Run it in Cuiar

  1. 01

    Open it

    Click Use in Cuiar on this page. The side panel opens with the task in the composer.

  2. 02

    Fill in 2 blanks

    Type competitor and my product. Tab moves to the next blank.

  3. 03

    Run it

    Run sends it to the agent. Follow each step in the panel, and stop it at any time.

From the terminal

cuiar exec "Research Fieldnote, fieldnote.io against Survey Kite, surveykite.com. Read its website, pricing page, docs and changelog, its reviews on G2 and the posts about it on Reddit from the last 12 months. List where it is stronger, where we are stronger, its prices and its limits. Find the 6 most common reasons that buyers give for picking it, and write a short answer for each. Write the battlecard in a new Google Doc of one page, with a source link for each fact. Do not make claims that you cannot support."

Run it from your AI agent

Claude Code, Codex, Cursor and other MCP clients reach Cuiar at https://mcp.cuiar.com/mcp. Add the server one time, then ask for the task in plain words, or call run_task yourself.

1. Add Cuiar to Claude Code

claude mcp add --transport http cuiar https://mcp.cuiar.com/mcp

2. Ask your agent

Use the Cuiar tool run_task to run my "Build a battlecard against a competitor" template with competitor = Fieldnote, fieldnote.io; my product = Survey Kite, surveykite.com.

Setup for other agents: AI agents.

The tool call

{
  "name": "run_task",
  "arguments": {
    "task": "Research Fieldnote, fieldnote.io against Survey Kite, surveykite.com. Read its website, pricing page, docs and changelog, its reviews on G2 and the posts about it on Reddit from the last 12 months. List where it is stronger, where we are stronger, its prices and its limits. Find the 6 most common reasons that buyers give for picking it, and write a short answer for each. Write the battlecard in a new Google Doc of one page, with a source link for each fact. Do not make claims that you cannot support."
  }
}

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