Compare competitor prices before you set yours

Each competitor's plans, limits and cost for a typical customer in one sheet, with a suggested price range.

  • You start it: When you start it

What it does

The task

Open the pricing pages of competitors. For each plan, record the monthly and the yearly price, the unit (seat, user, order or usage), the main limits and the features that need a higher plan. Calculate the monthly cost of each plan for typical customer. Put the data in a new Google Sheet named Price benchmark. Then suggest a price range for my product with 3 reasons, and list the competitors that hide their prices.

  • It works in G2, Capterra and Google Sheets, in the workspace you pick, and signs in with passwords from your Cuiar vault.
  • It runs once, when you start it.

What you give it

BlankWhat to giveExample
competitorsCompetitor names or pricing page links, separated by commasLedgerly, Bookwell, CountPilot
typical customerA typical customer, in the units that the plans count5 users and 300 invoices each month
my productYour product, in one sentenceBookkeeping software for small design studios

What you get back

An example run with the example values above. Your run uses your own data.

Price benchmark for 5 users and 300 invoices each month

CompetitorPlanMonthly costUnit
LedgerlyTeam$95$19 per user
BookwellGrowth$129Flat, up to 500 invoices
CountPilotPro$105$19 per user + $0.10 per invoice over 200

Hidden prices: CountPilot Enterprise

Suggested range for your product: $79 to $99 each month

  • Below Bookwell, which has the most features
  • Per-user plans cost $95 or more at 5 users
  • 3 G2 reviews of Ledgerly call it expensive for small teams

Sheet: Price benchmark, 11 plans

Run it in Cuiar

  1. 01

    Open it

    Click Use in Cuiar on this page. The side panel opens with the task in the composer.

  2. 02

    Fill in 3 blanks

    Type competitors, typical customer and my product. Tab moves to the next blank.

  3. 03

    Run it

    Run sends it to the agent. Follow each step in the panel, and stop it at any time.

From the terminal

cuiar exec "Open the pricing pages of Ledgerly, Bookwell, CountPilot. For each plan, record the monthly and the yearly price, the unit (seat, user, order or usage), the main limits and the features that need a higher plan. Calculate the monthly cost of each plan for 5 users and 300 invoices each month. Put the data in a new Google Sheet named Price benchmark. Then suggest a price range for Bookkeeping software for small design studios with 3 reasons, and list the competitors that hide their prices."

Run it from your AI agent

Claude Code, Codex, Cursor and other MCP clients reach Cuiar at https://mcp.cuiar.com/mcp. Add the server one time, then ask for the task in plain words, or call run_task yourself.

1. Add Cuiar to Claude Code

claude mcp add --transport http cuiar https://mcp.cuiar.com/mcp

2. Ask your agent

Use the Cuiar tool run_task to run my "Compare competitor prices before you set yours" template with competitors = Ledgerly, Bookwell, CountPilot; typical customer = 5 users and 300 invoices each month; my product = Bookkeeping software for small design studios.

Setup for other agents: AI agents.

The tool call

{
  "name": "run_task",
  "arguments": {
    "task": "Open the pricing pages of Ledgerly, Bookwell, CountPilot. For each plan, record the monthly and the yearly price, the unit (seat, user, order or usage), the main limits and the features that need a higher plan. Calculate the monthly cost of each plan for 5 users and 300 invoices each month. Put the data in a new Google Sheet named Price benchmark. Then suggest a price range for Bookkeeping software for small design studios with 3 reasons, and list the competitors that hide their prices."
  }
}
All research templates
  • Research

    Shortlist software for your team

    Five tools that meet your must-haves, with team price, ratings, top complaints and demo questions.

    You start it: When you start it
    • G2
    • Capterra
    • Reddit
    • +1 more: Google Sheets
  • Monitoring

    Track new G2 reviews of my competitors

    What customers praise and dislike in your competitors' new reviews, grouped by theme each week.

    On a schedule: Every Monday at 10:00
    • G2
    • Capterra
    • Google Sheets
  • ResearchOdyssey

    Map the competitors in a market

    Each competitor with its product, target customer, price, funding and size, and the gaps no one covers.

    You start it: When you start it
    • Crunchbase
    • G2
    • Google Sheets
  • ResearchOdyssey

    Estimate the size of a market

    A top-down and a bottom-up estimate, with the source for each number and each step of the math.

    You start it: When you start it
    • Any government site
    • Google Scholar
    • Google Sheets
  • Research

    Find what customers complain about in a market

    The most common complaints about current products, ranked by count, with short quotes and links.

    You start it: When you start it
    • Reddit
    • G2
    • App Store
    • +1 more: Amazon
  • Research

    Compare universities for a degree

    Tuition, entry requirements, deadlines, rankings and graduate jobs for each program, side by side.

    You start it: When you start it
    • Any website
    • Google Sheets