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Study competitor ads for creative ideas

The hooks, offers and formats that competitors run longest, with examples and ideas for your own ads.

  • You start it: When you start it
Use in CuiarRun from your AI agent

What it does

The task

Search the Meta Ad Library for the active ads of competitors in country. Read at most 30 ads for each competitor, and note the start date of each ad. An ad that runs for months usually performs well. For each competitor, record the formats, the hook in the first line or the first 3 seconds, the offers and the landing pages. Write a brief in a new Google Doc: the patterns, the 5 longest-running ads with links, and 6 ideas to test in our ads for my product.

  • It works in Meta Ad Library and Google Docs, in the workspace you pick, and signs in with passwords from your Cuiar vault.
  • It runs once, when you start it.

What you give it

BlankWhat to giveExample
competitorsCompetitor brand names or Facebook page names, separated by commasPawlish, Barkfresh, Mutt Kitchen
countryThe country to search ads inUnited States
my productYour product, in a few wordsAllergy-friendly dog food

What you get back

An example run with the example values above. Your run uses your own data.

Competitor ads: 3 brands, 74 active ads, United States

Patterns:

  • 60% are short videos of a person who talks to the camera
  • The most common hook is a problem in the first line: 'Your dog scratches all night?'
  • Offers: 2 brands give 50% off the first box, 1 gives a free sample

Longest-running ads:

1. Pawlish, video 'A vet explains itchy paws', since 3 March 2026 (link)

2. Barkfresh, carousel of 4 photos of a coat over 8 weeks, since 19 May 2026 (link)

Ideas to test: a vet video on our recipe, a '30-day itch diary' carousel, a sample offer for first orders

Doc: Competitor ads brief, 6 test ideas

Run it in Cuiar

  1. 01

    Open it

    Click Use in Cuiar on this page. The side panel opens with the task in the composer.

  2. 02

    Fill in 3 blanks

    Type competitors, country and my product. Tab moves to the next blank.

  3. 03

    Run it

    Run sends it to the agent. Follow each step in the panel, and stop it at any time.

From the terminal

cuiar exec "Search the Meta Ad Library for the active ads of Pawlish, Barkfresh, Mutt Kitchen in United States. Read at most 30 ads for each competitor, and note the start date of each ad. An ad that runs for months usually performs well. For each competitor, record the formats, the hook in the first line or the first 3 seconds, the offers and the landing pages. Write a brief in a new Google Doc: the patterns, the 5 longest-running ads with links, and 6 ideas to test in our ads for Allergy-friendly dog food."

Run it from your AI agent

Claude Code, Codex, Cursor and other MCP clients reach Cuiar at https://mcp.cuiar.com/mcp. Add the server one time, then ask for the task in plain words, or call run_task yourself.

1. Add Cuiar to Claude Code

claude mcp add --transport http cuiar https://mcp.cuiar.com/mcp

2. Ask your agent

Use the Cuiar tool run_task to run my "Study competitor ads for creative ideas" template with competitors = Pawlish, Barkfresh, Mutt Kitchen; country = United States; my product = Allergy-friendly dog food.

Setup for other agents: AI agents.

The tool call

{
  "name": "run_task",
  "arguments": {
    "task": "Search the Meta Ad Library for the active ads of Pawlish, Barkfresh, Mutt Kitchen in United States. Read at most 30 ads for each competitor, and note the start date of each ad. An ad that runs for months usually performs well. For each competitor, record the formats, the hook in the first line or the first 3 seconds, the offers and the landing pages. Write a brief in a new Google Doc: the patterns, the 5 longest-running ads with links, and 6 ideas to test in our ads for Allergy-friendly dog food."
  }
}

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