Cuiar
Sign inDownload

Find wasted spend in Google Ads

Search terms, keywords and ads that cost money and bring no conversions, with the fix for each.

  • You start it: When you start it
Use in CuiarRun from your AI agent

What it does

The task

Open Google Ads for the account account name and read the last days days. List the search terms that cost more than min cost and have no conversions, the keywords with a Quality Score of 4 or less, and the ads with a click rate under half of the ad group average. Suggest negative keywords, bid changes and ads to pause. Put the list in a new Google Sheet with the cost of each item. Do not change anything in the account.

  • It works in Google Ads and Google Sheets, in the workspace you pick, and signs in with passwords from your Cuiar vault.
  • It runs once, when you start it.

What you give it

BlankWhat to giveExample
account nameThe Google Ads account name or IDCrumb and Crust (412-558-9031)
daysHow many days back to read30
min costThe smallest cost of a search term to report20 USD

What you get back

An example run with the example values above. Your run uses your own data.

Google Ads, Crumb and Crust, last 30 days: 412 USD with no conversions

Search terms over 20 USD with no conversions: 14, 268 USD

  • 'free sourdough recipe': 64 USD. Add the negative keyword 'free'.
  • 'sourdough bread near me': 51 USD. Add the negative 'near me' (we ship only).

Keywords with Quality Score 4 or less: 6, 97 USD

Ads with a low click rate: 3. Pause 'Bake Like A Pro' in Starter kits.

Sheet: Ads waste, 23 rows. Nothing changed in the account.

Run it in Cuiar

  1. 01

    Open it

    Click Use in Cuiar on this page. The side panel opens with the task in the composer.

  2. 02

    Fill in 3 blanks

    Type account name, days and min cost. Tab moves to the next blank.

  3. 03

    Run it

    Run sends it to the agent. Follow each step in the panel, and stop it at any time.

From the terminal

cuiar exec "Open Google Ads for the account Crumb and Crust (412-558-9031) and read the last 30 days. List the search terms that cost more than 20 USD and have no conversions, the keywords with a Quality Score of 4 or less, and the ads with a click rate under half of the ad group average. Suggest negative keywords, bid changes and ads to pause. Put the list in a new Google Sheet with the cost of each item. Do not change anything in the account."

Run it from your AI agent

Claude Code, Codex, Cursor and other MCP clients reach Cuiar at https://mcp.cuiar.com/mcp. Add the server one time, then ask for the task in plain words, or call run_task yourself.

1. Add Cuiar to Claude Code

claude mcp add --transport http cuiar https://mcp.cuiar.com/mcp

2. Ask your agent

Use the Cuiar tool run_task to run my "Find wasted spend in Google Ads" template with account name = Crumb and Crust (412-558-9031); days = 30; min cost = 20 USD.

Setup for other agents: AI agents.

The tool call

{
  "name": "run_task",
  "arguments": {
    "task": "Open Google Ads for the account Crumb and Crust (412-558-9031) and read the last 30 days. List the search terms that cost more than 20 USD and have no conversions, the keywords with a Quality Score of 4 or less, and the ads with a click rate under half of the ad group average. Suggest negative keywords, bid changes and ads to pause. Put the list in a new Google Sheet with the cost of each item. Do not change anything in the account."
  }
}

Related templates

All marketing templates

  • Marketing

    Write Google Ads headlines and descriptions

    15 headlines and 4 descriptions within the length limits, from your landing page and best search terms.

    You start it: When you start it
    • Google Ads
    • Google Sheets

  • Marketing

    Find keywords to target for a topic

    Keywords with intent, your current position and difficulty, grouped into topics, with 5 posts to write first.

    You start it: When you start it
    • Google Search Console
    • Google Trends
    • Google Sheets

  • Marketing

    Plan a month of social media posts

    A calendar with a date, channel, format, topic and first draft for each post, based on what worked.

    You start it: When you start it
    • Google Sheets
    • Instagram
    • LinkedIn

  • MarketingAsks first

    Build a press list and draft pitches

    Reporters who covered your topic recently, with their articles, and one pitch for each, sent after your OK.

    You start it: When you start it
    • Google News
    • Any news site
    • Gmail
    • +1 more: Google Sheets

  • MarketingAsks first

    Find best-of lists that leave out your product

    List articles that name your competitors and not you, with the site's contact and a pitch for your OK.

    You start it: When you start it
    • Any website
    • Gmail
    • Google Sheets

  • Marketing

    Find conferences to speak at

    Events with open calls for speakers, sorted by deadline, with draft talk abstracts for the best 3.

    You start it: When you start it
    • Any website
    • Meetup
    • Google Sheets